The ROI Of Staging
Consider a conservative scenario using typical Bay Area home prices.
• Professional staging investment: $10,000
• Sale price: ~$1,500,000
ROI
• 5% of $1,500,000 = $75,000 increase in sale price
• $75,000 ÷ $10,000 staging cost = 7.5X
Result: A $10,000 staging investment can reasonably return many times its cost.
DOM (Days on Market)
• Staged homes sell in 15 days compared to 25 days for an unstaged home.
How Do We Know?
Independent real-estate and home-staging organizations regularly survey real estate agents and staging professionals to measure the impact of home staging on sale price and buyer behavior. Their findings are consistent: staged homes tend to sell for more than comparable unstaged homes.
AMI Staging Survey
90% of agents estimated that staging increased sale price by at least 5%. 37% of agents estimated the increase at over 15%. Agents reported an average of 14 fewer days on market.
Source: AMI Staging Inc, Survey of Bay Area Real Estate Agents (2022).
National Association of REALTORS® (NAR)
The National Association of REALTORS® surveys thousands of licensed real estate agents nationwide. In its 2025 Profile of Home Staging, NAR reports that 29% of agents said staging increased the dollar value offered up to 10% compared with similar unstaged homes.
Nearly half (49%) of sellers’ agents surveyed reported that staging reduced the time homes spent on the market compared with similar unstaged homes.
Source: National Association of REALTORS®, Profile of Home Staging (2025).
International Association of Home Staging Professionals® (IAHSP®)
IAHSP compiles staging outcome data through industry surveys of professional home stagers and publishes its findings in its annual Home Staging Industry Statistics reports. IAHSP publicly references the NAR Profile of Home Staging in its materials to support the conclusion that staging measurably increases sale price and buyer offers, up to 10%.
According to a IAHSP industry survey data, staged homes sell significantly faster — often multiple times faster — than the national average.
Source: International Association of Home Staging Professionals®; National Association of REALTORS®.
Real Estate Staging Association® (RESA®)
RESA collects listing data from professional stagers and publishes quarterly market “snapshots.” RESA reports that staged homes frequently sell above asking price, with recent datasets showing average results ranging from approximately 7% to 13% over asking, depending on price point and market conditions.
Separate datasets cited by RESA and related industry summaries report that staged homes sell approximately 72%–73% faster than non-staged homes.
Source: Real Estate Staging Association®, Home Staging Statistics & Market Insights